How I work & what I believe in

This is my internal compass, and it’s constantly evolving. It helps me decide next steps and clearly communicate where I thrive and how I can push the boundaries.

  1. I thrive in small teams with high agencySmall teams, tiger teams or solo: little bureaucracy, the right sponsorship and clear milestones.
  2. I enjoy early, ambiguous, cross-functional challengesI define, picture and validate what’s ahead, exploring and defining unknown design spaces.
  3. I do whatever it’s needed, I don’t put myself in a boxI’m a builder. I do whatever moves the work forward, always eager to learn new areas.
  4. I prototype to reduce the noiseI design, align, provoke, answer and communicate via prototyping.
  5. Storytelling is an underrated superpowerEmpathy is key for this. Who is your audience and what resonates with them?
  6. I believe you can catch up on skills, but not mindsetWhat you do can be learned; how you do it is harder to teach. Curiosity, ownership and soft skills are timeless.
  7. Who I work with matters more than what I work onI am driven by people. I want to be inspired, learn, and make each other better while having fun.